Why Creators Are in Less of a Rush to Quit Their Day Jobs
Highlights
- A small percentage will make enough to quit their 9-to-5 and pursue content creation full-time. However, a growing number of so-called “influencers” are rejecting this move, even when their follower count indicates they could be earning enough off social media alone. Instead, they are opting to keep their day jobs, and, for some, it’s proving lucrative. (View Highlight)
- Whenever I tell strangers about what I do for a living, I usually receive two types of responses.
Some express jealousy that I get to be my own boss and engage in creatively rewarding work. Others declare they could never follow that career path because they simply don’t have the discipline to do so.
Every day, I drag myself out of bed at 7 a.m. and tackle a long list of tasks. I do this regardless of whether I’m feeling inspired that day, and sometimes I work very long hours so I can meet my weekly production goals. This takes a tremendous amount of self-motivation and discipline, and that’s not something that everyone has.
A lot of people enjoy the structure of the workplace — so much so that they hated the pandemic-induced work-from-home policies. They need deadlines and bosses breathing down their necks, and for some reason they don’t mind wasting hours each week driving to and from the office. For them, the day job is a feature, not a bug, and they don’t have dreams of working in coffee shops and trapezing around the globe. They’re perfectly fulfilled creating their content on nights and weekends, and any revenue they generate from that content is just an added bonus. (View Highlight)